Finally, a better way
to feed dogs with allergies.

Finally,
a better way
to feed dogs
with allergies.

We help dogs with allergies feel better through real food, using novel proteins and a simple, guided system
— so you’re not guessing anymore

Wholesome Rabbit began
with our dear Zoe,

She wouldn't stop itching.

We tried everything — different brands, different diets, countless vet visits. Nothing worked. Until we found the one thing her body said yes to: rabbit.

That one change gave her relief we hadn't seen in months.

We met Solomon, our very first rabbit raiser. And with the support of my wife, Dee, we started making fresh, human-grade meals using novel proteins.

What began as a solution for one dog...
slowly became something we knew we had to share.

Because no furparent should have to go through that much guessing.

2021 – Where it started

We discovered rabbit as a novel protein that worked. We started small — fresh, simple meals made with care.

We joined 30+ bazaars and met our first customers. That’s when the healing stories started coming in.

2022 – Finding our people

2023-2024 – Growing the system

We expanded to more novel proteins — duck, goat, lamb, and more. We built a structured way to help dogs heal through food.

We partnered with veterinary clinics and expanded our product line — from raw to gently cooked, mixes, toppers, and more.

2025 – Scaling with Purpose

2026 – Where we are now

From 2 people to 20+ team members. From one dog to thousands.

We now work with partner farms across Luzon, supporting communities from La Union to Quezon, while continuing to serve dogs who need this the most. And we're just getting started.