Finally. Allergy-Free in 3 Steps.
Finally,
Allergy-Free in 3 Steps.
A simple, guided way to help your dog feel better using fresh food and novel proteins.
Start with Protein DiscoveryA clearer way to
help your dog feel better
If your dog has any of the following:
Constant Itching & Scratching
If your dog won't stop scratching, licking paws, or rubbing their face, it's often a sign something in their food isn't working.
Digestive Problems
Loose stool, gas, or inconsistent poop can mean your dog isn't tolerating what they're eating.
Recurring Skin or Ear Issues
Hot spots, redness, ear infections that keep coming back — these are often linked to food sensitivities.
Still Guessing
Different brands. Different diets. Still guessing. It's not about finding a "better" food — it's about finding the right one.
Why this works
Fresh feeding = control
You control what goes into your dog's bowl.
Remove triggers.
Adjust as you go.
See how your dog actually responds.
Novel proteins = lower risk
Most reactions come from repeated exposure.
Novel proteins are new to your dog —
which makes them less likely to trigger allergies.
Less exposure = clearer results
The 3-Step Healing System
A repeatable pathway that turns confusion into clarity, trial into results.
Use this as a guide to your
fresh-feeding journey from protein discovery to long-term health.
Discover
- Test one protein at a time
- Feed for 3-5 days each
- Observe how your dog responds
- Some won't work — that's normal. You're narrowing it down.
- Avoid Chicken, Beef, Pork, and Dairy during Discovery Phase, these are the most common triggers for dogs based on our survey data. Even if they seem fine, don't include them during the trial.
Planning to switch to a fresh food diet?
Start slow and build gradually:
- Days 1–3
25% fresh / 75% current food - Days 4–6 → 50 / 50
- Days 7–9 → 75% fresh / 25% current
- Day 10 → 100% fresh
Adding bone broth can help make the transition easier, and most dogs love it.
Already feeding
fresh or raw?
You can skip the transition and go straight to Step 1 — start identifying safe proteins right away.
Not sure
where to begin?
Check our FAQ — everything you need to
get started is there.
Guided by a more complete approach
Managing allergies isn't just about food — it's about consistency, gut health, and reducing triggers.
Do I need to consult my vet?
We recommend it — especially for ongoing or serious conditions. Your vet helps assess your dog's health. We help you apply the feeding properly. We work alongside your vet — not replace them.
How much should you feed?
Start with 2–3% of body weight per day
| Dog Weight | Daily Amount |
|---|---|
| 5kg | 100–150g/day |
| 10kg | 200–300g/day |
| 20kg | 400–600g/day |
| 30kg | 600–900g/day |
Why rotation matters
Once you've identified safe proteins
Rotating proteins helps improve nutrient variety, support gut microbiome health, and reduce the risk of developing new sensitivities down the line.
No need to rush. Get Step 2 right first — then build from there.
Not sure what
your dog needs?
That's okay.
Most furparents feel this way at the start.
Tell us about your dog —
we'll help you figure out where to begin.
Healing starts with
one Wholesome bowl.
Start with Protein Discovery
1. How long does it take to see results?
Most dogs start showing improvement within 4–8 weeks during the elimination phase.
You'll usually notice less itching first, then better skin and coat.
Consistency matters — even small amounts of the wrong protein (including treats or table scraps) can slow progress.
2. What if my dog reacts to a protein?
That's exactly what Step 1 is for.
If your dog reacts, simply stop that protein and move to another option.
The goal is to safely find what works, without guessing.
3. Can I mix proteins right away?
It's best to stick to one protein at a time initially. Once you know which proteins are safe, you can gradually mix them.
4. Do I need to consult my vet?
We always recommend working alongside your vet, especially if your dog has ongoing or serious health conditions.
5. What's the best way to start?
Start with Step 1 by introducing a single novel protein. Monitor their reaction and follow our structured guide.